Golden Goose

Europe's leading strategic licensing boutique

The Team

our licensing experience

Adam Bass


Having launched and sold an early online venture and freelanced in a number of advertising agencies, Adam established Golden Goose in 2002 with the aim of strategically aligning long-term licensing activity with client's immediate business focus. With multiple corporate brands now represented, Adam has developed expertise in branded FMCG: with the launch of a retail brand (Providence Deli is now available in chilled and ambient formats across the major multiples), and also retail; with the recent Original Stormtrooper pop-up shop in Boxpark. In addition to managing the team, the main focus of Adam's day to day is ensuring that client's licensing strategies are delivering steady growth. Since 2015, Golden Goose has delivered revenues of £14M across all clients.

Specialist skills: Setting licensing strategy, gaining internal buy-in for licensing, sourcing new partners, legal and financial aspects of licensing.
Former clients: RAC, Unilever, Heston Blumenthal, Castrol, Cancer Research, John West, Harry Ramsden's, Groupe Seb, HEAD, NHS.

Antonia Habdank-Toczyska

Client and Strategy Director

Antonia joined Golden Goose in 2010 and is an accomplished and respected Director. Antonia's licensing experience encompasses working both client-side for Coca-Cola as Director of Licensing EMEA and agency side. The broad foundation of brand management experience gained from working within blue chip organisations including Revlon and Del Monte, together with extensive licensing experience combines to create a very strategic approach to brand licensing with the brand at the core.

Specialist skills: Licensing strategy, client liaison, account management, marketing strategy.

Former clients: Allied Domecq, Coca-Cola, Cosmopolitan, Country Living, JCB, Michelin, RSPB, Tetley.

Martin Clark

New Business Director

After a stint as Brand Development Director for Beanstalk Martin joined Golden Goose in 2012. At Beanstalk he led the licensing programme for Stanley, Black and Decker and Jack Daniels as well as developing new business in categories as varied as apparel, hair care, and merchandise. Martin has since established himself as strong builder of relationships with a wide selection of international licensees and retailers and is a highly respected new business development director.

Specialist skills: New business development, licensee management, legal and financial management.

Former clients: Stanley, Black and Decker, Jack Daniel's, RAC.

Valerie Fry

Account Director

A senior commercial, sales and licensing executive with a proven track record gained from 30 years’ experience of successfully licensing entertainment and television brands into entertainment, digital, lifestyle, toy and publishing sectors in the UK and internationally.

Specialist skills: Strategic development and commercialisation of brands through licensing, brand partnerships, digital and live events. 

Former Clients: Ryan’s World, Thomas the Tank Engine, Fifi & The Flowertots, Roary the Racing Car, Clangers, & Who Wants To Be A Millionaire.

Rebeckah Dalton

Product Director

Rebeckah is the newest member of the team, joining Golden Goose in 2020 having worked in Product Development across multiple clients at Licensing Agency TLC and prior to that as Licensing Co-ordinator at Marvel. Rebeckah works across multiple categories developing new business and product ranges in a variety of categories including music, food & beverage, interiors, apparel, games and outdoor living.

Specialist skills: Product development, account management, process implementation and improvement.

Former clients: Marvel, Star Wars

Robyn Cowling

Brand Director

A licensing specialist with extensive industry knowledge and experience, Robyn brings a wealth of energy and enthusiasm to her role. Having worked as both licensor and licensee, Robyn has a unique skill set in and perspective on all aspects of the business of licensing. Robyn's licensing experience encompasses sectors and product categories as diverse as plush, toy, apparel and also food and gift licensing. She has a reputation for strategic thinking, a collaborative approach, tenacity and profitable delivery.

Specialist skills: Organisation, brand management

Former Clients: Asgard, Underground Toys

Our Services

Our close knit team of sector-leading experts can help brands with first-time licensing or inject energy into current licensing plans. Services include: 

- BrandXL: Licensing Administration

- Licensing Viability Assessment

- Licensing Strategy Development

Licensee Sourcing and Management

- Marketing Plans

New Product Development

- Style guide Development

- Royalty Collections

- Royalty Auditing

- Trademark Registration