Golden Goose

Europe's leading strategic licensing boutique

Gulf Oil

Motor Racing's Unofficial Colours

Release 18/09/2023

Gulf Oil International Ltd appoint Golden Goose to expand licensing activity

Gulf has appointed brand licensing boutique Golden Goose to develop its strategic licensing programme internationally.

 Synonymous with high quality products, innovation and technical excellence, licensing will leverage the Gulf brand’s iconic racing light blue & orange colours and their immediately recognisable disc logo that have powerful associations beyond motorsport.

Gulf is a lifestyle brand which can stretch into many areas to reflect the core Gulf brand values of Quality, Endurance and Passion.  The brand personality is bold, spontaneous and confident and the licensed product will appeal to a consumer who embraces these traits and wants to make their mark in the world.

Golden Goose’s Client and Strategy Director, Antonia Habdank-Toczyska said that “We look forward to creating branded collaborations for the immediately recognisable Gulf brand that is regularly voted as motor racing fans favourite livery.”

Sacha Davis, Vice President of Marketing for Gulf Oil International Group said “Gulf has a history of successful branded collaborations so we know the Gulf brand appeals to consumers in the multiple countries where we operate. It’s all about being discerning about how we use our brand IP and always ensuring we develop high quality products with a strong brand fit.“