2020 saw a change in mindset on the importance of environment with 55% of global consumers stating in April that they were more concerned about the environment due to the Coronavirus.
Change in air quality during lockdown emphatically demonstrated the power of collective action
The figure increased to 62% by July 2020, an increase in 7%.
A 2020 global survey by management consultancy firm Accenture said that consumers"have dramatically evolved",and that 60% were reporting making more environmentally friendly, sustainable, or ethical purchases since the start of the pandemic. Accenture added that nine out of 10 of that percentage said were likely to continue doing so.
