Golden Goose

Europe's leading strategic licensing boutique

Growing Categories

on the up and up

According to the Grocer's Top Products survey 2023, these are the fastest growing categories by volume sales.

  • Vaping (+108.4%) The category has more than doubled in value and volumes.
  • Nicotine replacement (+19.7%) Nicotine replacement products have shifted an extra 6.6 million packs
  • Dried herbs & spices (+7.4%) an extra 828 thousand KG of sales
  • Cosmetics (+6.5%) Affordable lines with a high end feel are the chief beneficiaries
  • Sports & Energy Drinks (+6.4%) an extra 81.4M Litres
  • Cold & Flu remedies (+4.9%) 9.6M extra packs
  • Paediatric Analgesics (+3.9%) Post covid kids are perhaps more susceptible to sore throats
  • Female skincare (+3.8%) #budgetbeauty sold an extra 5.1M packs
  • Frozen Ready Meals (+3.3%) restaurant-style dishes are now the norm
  • Flour (+3.1%) Amateur bakers with an eye on budget 




Relevant Clients

Del Monte

English Heritage

Mississippi Barbecue Sauce





Relevant Publications

The Grocer